Curated By Jacob Fabricius
We haven't opened yet, but we are working on it and we are doing our best to meet your expectations… is an exhibition about Public Relations also known as the art of announcing and describing an event that hasn’t yet happened.The invention of PR is often attributed to the American fortune teller and behavior puppeteer Edward Bernays. As a slight bonus to the apparent complexities involved, Bernays also happened to be the nephew of the Austrian progenitor of psychoanalysis Sigmund Freund.As applicable as this investigation may be to many paths of this world, the exhibition We haven't opened yet, but we are working on it and we are doing our best to meet your expectations… zones in on the expectations that may or may not have been built up around an exhibition's opening reception.How can press releases, invitation cards, photographs, documentation or social media build up the expectation and narrative before an exhibition has opened? Will the opening influence the success of the show? The dynamics of the anticipation surrounding the act of an opening are hinted at and examined here at Institut Funder Bakke. We haven't opened yet, but we are working on it and we are doing our best to meet your expectations… addresses the complexities surrounding the shaping of an exhibition, focusing on where it truly begins—is there a pre-opening moment? And if so, where is that moment?—not just with the opening, but in the curatorial decisions made beforehand. Through titles, graphic design, social media, locations and spatial details artists and curators build up narratives about works or exhibitions.
We haven't opened yet, but we are working on it and we are doing our best to meet your expectations… relates to the exhibition Setting The Tone of the Exhibition - The Anatomy of Exhibition Openings at Malmö Konstmuseum and examines how small curatorial gestures shape the initial experience.
(keywords):
Expectations, feedback, waiting, contracts, playfulness, pre opening, incomplete, finished, unfinished, and invitation.
The greatest joy is the joy of anticipationThe show is kindly supported by:The Danish Arts Foundation - The Augustinus Foundation - June 15 Foundation - Aarhus University - Silkeborg Municipality - Novo Nordisk Foundation.
