In Conversation with Nora Turato

Words by

Lore Alender

In Conversation with Nora Turato

How did your fascination with language begin?

I think it’s both personal and collective. But I prefer focusing on the collective because it's a more interesting approach. There’s something happening in our culture: a disembodiment, where we're increasingly existing outside of our bodies, projecting ourselves through images, screens, and social media. Even now, talking on Zoom, I’m more aware of my image than of my physical self. This detachment creates a void, and language fills that void. Originally, language was a tool for expressing ourselves, but as we lose touch with ourselves, we start expressing through borrowed words, what we’ve read or heard, rather than what we truly feel or think. This obsession with language, I believe, comes from a longing, a sense of loss, like how people are obsessively playing Wordle. It’s like we’ve lost something essential in our ability to communicate, and this loss fuels the obsession.

Given this cultural landscape, what’s your personal relationship with social media?

For a long time, my work engaged deeply with social media and online language. I was obsessed with it, consumed by it, and then regurgitated it through my art. Marshall McLuhan once said that artists are the first alarm bells. But nowadays, instead of heeding the alarm, we’re just admiring the bell, how pretty it is. This reflects a broader issue in the art world. Right now, I’m reassessing my practice, trying to understand what has emerged from it and why. It’s important for artists to reflect on what they’re expressing and what’s beneath that expression. I’m exploring these ideas in my latest work for the Stedelijk, questioning the underlying obsession with language and what it reveals about our current moment. It’s a challenging but exciting process.

Can you talk a bit about your artistic process? How do you go about collecting words and snippets? I know you have your Pools series.

It’s interesting because I've had some transformative experiences over the past year and a half that have shifted my practice. While I still collect language, it’s now more my own—words that come to me in dreams or while walking. I’m moving away from online sources and toward something more poetic. It feels like I’ve found my own words, and once you understand the root of an obsession, it starts to let go.

Nora Turato, 'it’s not true!!! stop lying!'. Installation view, Sprüth Magers, Los Angeles, February 28–April 27, 2024. Courtesy the artist and Sprüth Magers. Photo: Robert Wedemeyer

What’s driving this change?

I think it’s connected to this embodiment I keep coming back to. Through my performances, especially with my voice, I've been delving into the body and what it holds. Our fixations often stem from what we’re holding inside, and once those internal fixations are released, the external obsessions fade. I had this dream of disembodied heads talking while their bodies were submerged underwater with piranhas—a metaphor for the unconscious. It made me think of how we cover our bodies, our unconscious, with societal constructs, and this disconnect is something I’m exploring in my work.

I’m really intrigued by your exploration of language, especially since English isn’t your first language. As someone for whom English is also secondary, I’m curious about how it shapes your work and your connection to embodied experiences. Do you feel that working, thinking, or even dreaming in English offers you a kind of freedom, or does it impose certain boundaries?

That’s a really good question. It’s something I’ve been reflecting on a lot. There's this idea that your mother tongue is more emotional, but for me, English has become intertwined with my emotional world. I dream in English, I think in English. It’s even the language I use to talk to my dogs in a tender way. So, emotionally, English has become quite significant.

What’s interesting is that I’ve almost reparented myself in English. It’s like I’ve built this whole new self around the language. But then, of course, the question is, what is that self? Is it just another version of me, or the real me? I don’t have the answer to that, but English has come to feel more like "my" language over time, which is odd.

There’s also a freedom in using a language that’s not your mother tongue. Some things I express in English wouldn’t even occur to a native speaker. There's this sense of being unbound by the cultural baggage that comes with being a native speaker. I definitely feel a kind of creative liberation in that.

That’s so interesting, especially considering your performances where you take on different characters and emotions, sometimes with phrases that hold heavy meaning for a native speaker, but for you, they’re just words. It’s fascinating how that translates into your visual work too.

Yes! Actually, in my recent work, particularly in Vienna and at the Stedelijk, I’ve been delving into pre-verbal language, what the body communicates before words. I’m really curious about how much we communicate beyond language, through our bodies, tone, energy. I think that’s the real mother tongue. It’s not English or Croatian; it’s this deep, primal, non-verbal communication.

How does that translate into your performance pieces, which often feel like intense bursts of language? What’s your process for putting those together?

It’s funny because my process is shifting a lot now. I’ve been thinking deeply about bodily, physical expression—whether different body parts can “speak” in their own way. I’ve become fascinated with the idea that your knee or your thumb might have something to say. How can we integrate the body into a holistic expression, where it’s not just the head or voice communicating?

It’s almost the opposite of what I used to focus on in my work. Now, I’m exploring how to express these deeper, bodily insights that have nothing to do with words. And I think that’s what’s interesting for artists—to use your own practice to transform itself, almost fight against it in a way, and evolve.

Have you always drawn to performance?

Oh, absolutely! I was an only child and spent a lot of time alone, so I created performances for myself. I’d record things on cassette tapes, talk, sing, and entertain myself with my voice. I danced a lot in front of mirrors too. Looking back, it was a way of playing with identity and expression, even before I really knew what I was doing.

That’s what I’m trying to tap into now with my recent work—regressing to those pre-verbal states, connecting with the "baby me" that was performing even then. I’m convinced that these deep, unconscious drives were present when I was two or three years old, and my performances today are rooted in that early instinct.

We really should all connect more with our “baby me’s”!

Nora Turato, 'NOT YOUR USUAL SELF?'. Installation view, Sprüth Magers, Berlin, September 16– November 7, 2023. Courtesy the artist and Sprüth Magers. Photo: Ingo Kniest

Let’s talk about your recent exhibition at Kunsthalle Wien—a 62-metre mural! How did that project come to life?

Yes, it’s massive! I came up with the idea while working with voice frame therapy, which is all about using your voice to connect to different parts of your body. I was thinking a lot about how I wanted to scream at my phone, at my devices, and how the voice can literally create space for you by asserting boundaries; saying “no” or “yes” or just releasing frustration.

The mural has this giant “ah”—it’s an image of expression. But as we were creating it, I started to think about how, in a way, it’s also repressive. It’s an image of something being expressed, but it’s not the actual expression. There’s a tension between the image and the reality of the act, like we’re enacting these performances of expression in our daily lives without truly expressing ourselves. It’s this kind of Marshall McLuhan moment, where we’re consuming images of emotions, but not actually feeling or doing them.

The red colour and the exclamation marks in your work are striking and exude this sort of urgency… How do they play into this concept?

Red is survival for me—it’s primal. It’s that deep, visceral “what the fuck is happening” feeling. We live in these organised, modern worlds where all our needs are met, yet underneath, there’s still this sense of survival. The exclamation marks, the red, they’re all part of that. They signal something urgent, something that’s been flattened down or repressed, but is still trying to break through.

There’s definitely an anxious energy, but at the same time it’s human-made and meticulous. It feels like that tension you mentioned.

Exactly. That’s the tension I’m exploring—between the desire to scream and the fact that it’s contained in an image. It’s repressed, but also expressive. It’s complicated, but I think that’s where the power lies.

Nora Turato, ;Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa!!!!!!', Kunsthalle Wien 2024, Courtesy the artist, photo: Iris Ranzinger

I’m curious, what would you say is your favourite and least favourite part of your work?

My favourite part is that through my work, I’ve found myself. I think that’s why people become artists—it’s a life or death thing, this deep need to express something. My work has saved me in many ways, and that’s something I’m incredibly grateful for.

As for the least favourite part, I think every practice has moments you don’t love, but they’re all part of the journey. The key is to do more of what you love and less of what you don’t, but even the parts you dislike are feeding into something. It’s all connected.

That’s a great perspective. Last question—if you could sum up a single idea or message that you hope audiences take away from your work, what would it be?

I think it’s about the difference between consuming language and using it as a tool. We’re surrounded by words that we perform without truly understanding or embodying them—words like “safe,” “inclusive,” or “consent.” We say these things, but often don’t fully grasp their layers of meaning.

The depth of understanding comes from the body, from truly feeling these things, not just consuming them. That’s the core of my work—how do we take language back and start using it consciously, instead of letting it consume us?

Born in Zagreb and based in Amsterdam, Nora Turato (*1991) examines the ephemeral and versatile nature of language as well as our collective experience of the incessant current-day stream of words. Using text as her artistic source material, Turato collates and dissects the cacophonous barrage of information we find ourselves confronted with daily. Funnelling appropriated words, fragments and quotes into performances, books, enamel panels, installations, and video works, the artist arrives at captivating incantations that harness the essence and the nonsense of what collectively moves us.

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(Top left) Nora Turato, ‘pool #5’, The Museum of Modern Art - MoMa, New York, March 5–March 20, 2022. Copyright 2022 MoMA N.Y. (Top right) Nora Turato, ‘none of this matters in a real world’, 2021. Digital video, no sound, looped, 05’00’’. Installation view, Sheshi Zahir Pajaziti, Prishtina, 2021 (with LambdaLambdaLambda). Courtesy of the artist and LambdaLambdaLambda, Prishtina. Photo: Marcel Koehler (1) Installation view IN SITU #1 - Nora Turato, I hear you, I hear you., Stedelijk Museum Amsterdam, 14 September 2024 – 31 August 2025. Photo: Peter Tijhuis (2) Installation view IN SITU #1 - Nora Turato, I hear you, I hear you., Stedelijk Museum Amsterdam, 14 September 2024 – 31 August 2025. Photo: Peter Tijhuis (3) Nora Turato, ‘watch your head / these tunnels are deeper than i thought’, 2023. Vitreous enamel on steel (2 parts). 192.5 x 120 x 3 cm | 75 7/8 x 47 1/4 x 1 1/8 inches Courtesy the artist, LambdaLambdaLambda, Galerie Gregor Staiger and Sprüth Magers. Photo: Ingo Kniest (4) Nora Turato, ‘Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa!!!!’, edition 2024, Courtesy the artist