In Conversation with Laila Majid & Louis Blue Newby

Words by

Lore Alender

In Conversation with Laila Majid & Louis Blue Newby

Let’s start at the beginning. Could you tell me about how you got into art and how this dual artistic partnership began?

Laila: We first met during our BAs at Chelsea College of Art. At that time, we weren’t collaborating; we were just always around each other. It wasn’t until a year after graduating that we started working together.

Louis: Yeah, we lived together and spent a lot of time hanging out, constantly discussing each other's work and references. Oddly enough, the collaboration began when we were no longer sharing a physical space. We missed the conversations we used to have about our work and started sending each other images and photographs we thought the other would appreciate.

Initially, it didn’t even feel like a formal collaboration—it was more like an ongoing exchange. Over time, though, the sheer number of images we were sharing made us realize there was something worth exploring together. That’s when we began thinking about how to work with these images collectively.

What was your first official collaborative project?

Laila: It was a series of early digital prints onto Dibond, an aluminium and plastic composite material. These were digitally manipulated images, though not quite collages in the traditional sense.

Louis: The first project was a series of twelve found images printed semi-transparently and placed side by side on a wall. It felt like a visual essay of sorts—super simple in its relationship to found imagery. Over time, our approach to images has become more complex and tactile. For example, our drawings show how this process has evolved; they still use found images but involve a more painstaking and slow engagement with the material.

Installation View: Laila Majid and Louis Blue Newby, 'Inner Heat', (8 November 2024–12 January 2025). Goldsmiths CCA 2024. Photo: Rob Harris.

Speaking of your process, you draw from so many sources, from magazines to online platforms like Pornhub. How do you navigate the vastness of these archives? Is it an intuitive process, or do you actively catalog and seek out material?

Laila: It depends. For physical publications like magazines, we scan and archive images on our laptops, building a collection to reference and respond to in works like our Spread series. The drawings, however, are predominantly sourced online. That process is more unpredictable—sometimes we chance upon something to screenshot, while other times we actively search. The internet’s unpredictability ensures you’re never quite sure when you’ll find something exciting.

Louis: Our relationship with online images is more casual compared to those from print sources. We don’t meticulously archive their provenance because they’re often so far removed from their original context. They’ve passed through countless hands. That’s part of why we enjoy working with them—taking these ephemeral, fast-moving images and dramatically slowing down their production and reception.

This slowing down of the image—does it change your relationship to internet culture or these images themselves?

Laila: Definitely. Through the various processes we use—scanning, drawing, layering—we destabilize the image. It becomes less readable, less immediate. We like to think this gives the image a new kind of agency, forcing viewers to spend more time with it.

Louis: By unmooring the images from their original contexts, we’re setting them free in a way. Many are so recognisably “of the internet” that it feels liberating to give them a more ambiguous presence.

Installation View: Laila Majid and Louis Blue Newby, 'Inner Heat', (8 November 2024–12 January 2025). Goldsmiths CCA 2024. Photo: Rob Harris.

Many of your works also incorporate text. How does that interplay with the images?

Louis: There’s an interesting relationship between text and image, especially when considering memetic culture. A lot of the text we use is directive, instructive—literally telling the viewer how to consume the image.

Laila: Text often mirrors the way we engage with images on social media, where captions are almost inseparable from the visuals. It reflects a mode of image-sharing and communication that feels immediate and passive. But in the context of our work, overlaying text on an image introduces a layer of control and intentionality, guiding how the viewer navigates and reads the piece.

The Goldsmiths show also introduced sculptural elements, like the metal benches and handrails. How do these architectural gestures fit into your practice?

Laila: The space itself informed those elements. It had exposed brick and wiring, almost as if it had been turned inside out. The benches and handrails felt like natural extensions of that—a nod to public, hostile architecture.

Louis: The benches, for instance, suggest a moment of pause, but they’re deliberately uncomfortable—you can’t linger for long. The handrails, while offering support, also create distance and boundaries from the works. These elements mirror the push and pull dynamic we aim for in our drawings, where the images both invite and resist immediate consumption.

Installation View: Laila Majid and Louis Blue Newby, 'Inner Heat', (8 November 2024–12 January 2025). Goldsmiths CCA 2024. Photo: Rob Harris.

How do you see your work evolving from here? Are there new materials or processes you’re excited to explore?

Louis: The drawings are relatively new, and the Goldsmiths show pushed them further than we imagined. One large piece in the show, over three meters long, housed multiple images in one frame. It felt simultaneously oppressive and fascinating, with this eerie sense of figures staring back at the viewer. We’re eager to keep exploring that scale and complexity.

Laila: There’s also potential in continuing to create specific environments for the works—installations that shape how they’re encountered. The Goldsmiths show felt like the beginning of many new ideas, and we’re excited to build on that momentum.

If there’s one thing you’d like viewers to take away from your work, what would it be?

Laila: Slowing down.

Louis: Absolutely. The show was all about encouraging a slower, more deliberate engagement with images—resisting the rapid, fleeting interactions we’re used to.

Laila: It’s about creating a space where viewers can spend time with something, cultivating a sense of longing and desire that doesn’t exist in immediate consumption.

Laila Majid & Louis Blue Newby, Spread (When too much is not enough), 2022. Inkjet print on Canson Photo Lustre, Aluminium, Glassine, Crisco, Graphite, Epoxy Resin, Obeche and Birch Ply Frame. Courtesy Xxijra Hii + the artists. Exhibited as part of ‘Skinflicks’, a solo exhibition at Xxijra Hii

Laila Majid (b.1996) was born in Abu Dhabi and lives and works in London. Previous solo exhibitions include Sherbet Green & Harlesden High Street, London, UK (2023); Rose Easton, London, UK (2022). Selected group exhibitions include SET Woolwich, London, UK (2023); Austrian Cultural Forum, London, UK (2022), Paradise Row, London, UK (2022), Ridley Road Project Space, London, UK (2021), Bloomberg New Contemporaries, South London Gallery, London, UK (2021).
Louis Blue Newby (b.1996) was born in London and lives and works in the same city. Previous solo exhibitions include Soft Opening, London, UK (2023); Xxijra Hii, London, UK (2022); San Mei, London, UK (2022); Transition Two, London, UK (2020); springseason, London, UK (2019). Selected group exhibitions include Shtager&Shch, London, UK (2023); Tanners Hill, London, UK (2023); SET Woolwich, London, UK (2023); Sherbet Green, London, UK (2022); Collective Ending HQ, London, UK (2022); Bloomberg New Contemporaries, South London Gallery, London, UK (2019).
Previous solo exhibitions of the artist duo include Xxjira Hii takeover at Sadie Coles HQ, London, UK (2023); Xxijra Hi, London, UK (2022); San Mei Gallery, London, UK (2022); springseason, London, UK (2020); Transition Two, London, UK (2019). Selected group exhibitions include General Assembly, London, UK (2024); Kupfer Gallery, London, UK (2023); San Mei Gallery, London, UK (2022); Paradise Row, London, UK (2022). The duo has been awarded with the Circa x Dazed Class (2022), and the OMNI Artist Award (2021).

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Portrait by Benedict Brink. Studio imagery by Albert Riera Galceran